Space NK has reported 79 per cent growth in the category, with an exclusive deal with Rosie Huntington-Whiteley's Rose Inc proving to be a very savvy move indeed: the brand's Blush Divine has already sold out.īut really, the return of blush reflects our desire to look awake without appearing overly 'done'. Perhaps it's our renewed obsession with Diana, Princess of Wales' iconic beauty looks, or maybe it's just the fact we're all itching to look put-together on those never-ending Zoom calls, but blush is booming this season. Among a treasure trove of bronzers and highlighters, blusher doesn’t always get a look-in – but now, cheek colour is back.
